CASE STUDY
PARAMOUNT
Art Direction • Campaign Development • Animation
OVERVIEW
Led art direction and visual storytelling across multiple campaigns for Paramount and its network brands, including MTV.
This work spanned character-driven animation, branded content, and event visuals—developed for digital, social, and live environments. Each project required balancing strong creative concepts with established brand identities while delivering visually distinctive and engaging content.
The Challenge
Across campaigns, the objective was consistent:
Capture attention in fast-paced digital environments
Maintain alignment with established brand systems
Develop original, engaging visual concepts
Deliver content adaptable across multiple platforms
The challenge was not just execution but creating cohesive, story-driven visuals across a variety of formats and audiences.
Scope of Work
Art direction across multiple campaigns
Concept development and visual strategy
Storyboarding and narrative design
Character and prop design
Animation direction (2D, stop motion, mixed media)
Collaboration with designers, writers, producers, and editors
Presentation of creative concepts to stakeholders
Featured Campaign : Avi the Robot
A character-driven campaign developed to create a strong narrative identity within a branded context.
Avi the Robot served as a central storytelling device, bringing personality, emotion, and continuity to the campaign.
The project focused on building a character that could:
Carry narrative across multiple pieces of content
Engage audiences through personality and visual identity
Integrate seamlessly within brand guidelines
This approach allowed the campaign to feel both cohesive and memorable, while maintaining flexibility across formats.
Campaign Work Across Brands
Paramount Campaigns
Created campaign visuals that balanced cinematic storytelling with brand consistency.
Focused on:
Strong visual composition
Narrative clarity
Cross-platform adaptability
MTV Campaigns
Developed bold, visually engaging content aligned with MTV’s energetic and youth-driven identity.
Work included:
Storyboarding and concept development
Character-driven animation
Branded visual assets for digital and social
Upfront & Event Visuals
Designed and directed visuals for live and presentation environments, ensuring impact at scale.
This required:
Translating storytelling into large-format visuals
Maintaining clarity and engagement in real-time settings
Coordinating with production teams for seamless execution
Approach
Outcome
Key Takeaway
Narrative-First Thinking
Every project began with storytelling—ensuring visuals were not only aesthetic but meaningful and engaging.
Character & Visual Identity
Developed distinctive visual elements that could carry across multiple touchpoints.
Scalable Design Systems
Created visuals that adapted across formats while maintaining consistency.
Collaborative Execution
Worked closely with cross-functional teams to bring concepts to life efficiently and at a high standard.
Delivered multiple campaigns across Paramount network brands
Achieved strong audience engagement across platforms
Awarded Best in Show within the creative department
This body of work reflects an approach centered on storytelling, scalability, and creative direction; building campaigns that are not only visually compelling but structurally cohesive across platforms.
I collaborate with brands and creative teams to develop narrative-driven campaigns, animation, and visual storytelling systems.
